Packaging Inserts That Drive Repeat Orders
A packaging insert reaches a customer at the perfect moment: they just received your product and they are happy. The mistake most brands make is cramming too much onto one card.
One card, one job
Pick a single call to action per insert — a review request, a referral offer, or a repeat-purchase code — and design the whole card around it. A clear QR code plus one sentence beats a wall of text every time.
What converts
| Goal | Insert element |
|---|---|
| Reviews | QR to review page + a nudge |
| Repeat orders | A time-limited discount code |
| Referrals | A share code with a friend reward |
Rotate the insert seasonally so repeat customers always see something new.
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